Unaddressed direct advertising
Proven direct marketing
The most direct, fastest way to your customers is still via unaddressed direct advertising. This represents a firm communication link between supply and demand. Unaddressed advertising is effective in terms of perception rates, target group specification and cost, thus forming a communication link between supply and demand which is appropriate for companies of all kinds and sizes.
There are no limits to the possible design or scope of distribution of your advertising mailings, and so your advertising material, whether in the form of leaflets, brochures, catalogues or product samples, reaches all households. This form of direct marketing offers consumers the advantage of being able to obtain information and make decisions in the comfort of their own homes.
Of course, we also offer you special geomarketing tools, giving you the option of selecting your individual target group, thus enabling you to carry out a target group-oriented distribution of your unaddressed direct advertising.
Direct advertising out in front
If you compare the thousand-contact price with other advertising options, unaddressed direct advertising offers by far the best value for money.
Whatever the format and weight, unaddressed mailings and advertising media can be delivered to all letterboxes and mailboxes (without "No Unsolicited Mail" labels) according to the following criteria:
- Economic region
- Language region
- Postcode district
- Towns
- Local authorities
- Conurbations
Possible address selection criteria may include the following:
- DMC-SPS analysis on the basis of relevant aspects
- Private households (letterboxes/postboxes)
- Private customer PO boxes
- Business customer PO boxes
- Select Plus (socio-demographic criteria)
Addressed direct advertising
Direct marketing for your addressed target group
If you would like to have your advertising media sent as addressed mailings to a pre-determined addressed group of recipients, the Direct Mail Company offers you private and business addresses according to specified selection criteria, and produces personalised mailings.
With our additional Lettershop and Fulfilment services, we handle and package your marketing media and arrange for them to be mailed.
The Direct Mail Company's Full Service ensures the professional, cost-effective and rapid handling of all kinds of mailings.
