Geomarketing
Select your individual target group!
With DMC-SPS© we offer you an exclusive service, whereby prior to distribution, a comprehensive selection is made, based on a number of demographic and geographical criteria, according to your individual project requirements.
The Direct Mail Company has developed the geomarketing analysis tool DMC-SPS© (Smart Potential Selection) in order to provide the maximum accuracy in reaching your target group when delivering unaddressed advertising materials.
The varied databases generated by this tool are analysed and displayed graphically in a clear map format for immediate evaluation. The results show those areas in which there is a high frequency of the defined target group, enabling the regions with the desired target groups to be ascertained prior to distribution.
In this way we ensure that when distributing your advertising materials, we only consider those regions with a high target group match rate. You can be certain that the households which receive your publicity are within your target group and will have a definite interest in your advertising message!
The precise determination of product-specific target groups is one of the most important guarantees of high return quotas and reliable indicators of advertising efficiency and customer acceptance.