Sampling and product samples

Samples offer consumers a practical opportunity to try new products and brands, free and totally without risk. Samples have a lasting impact on consumers' buying decisions and are able to change previous buying habits like no other advertising material.  

On the basis of its initial geomarketing analysis and its comprehensive consultancy services, Direct Mail Company was given the order for the distribution of the NESCAFÉ© "New Aroma Dimension" samples.

To ensure an eye-catching product that attracts high interest, a detailed analysis was conducted in advance and both customer and producer advised accordingly. The result was an eye-catcher with a strong promotional impact, further intensified by the inclusion of coupons from a leading retailer. A special track-and-trace system was used to fulfil the particular logistic requirements, which also ensured on-time delivery to the consumer.

Altogether, this campaign has attracted the anticipated level of consumer attention, which once again demonstrates the promotional efficiency of sample distribution.

What is the role of sampling in direct marketing?

This is just one example of the successful use of goods samples. But what exactly does this term mean? In the classic sense it is an advertising material, the appearance of which gives the impression of an actual product being distributed free, unaddressed or addressed, to potential customers. This draws conscious attention to the new product, and (potential) consumers are also given the opportunity to sample the quality and characteristics of the product for themselves.

This convincing way of demonstrating goods makes the distribution of product samples one of the most successful sales promotion methods. In order to attract the desired level of attention from consumers, and obtain the corresponding feedback, great attention should be paid in advance to the planning and logistics.