Case Studies
Sector:
Photo & Film
Geomarketing
As a result of the sharp increase in digital photography, it is extremely important for mail-order photo laboratories to ensure regular, targeted contact with consumers. Our customer, a subsidiary of an international group, has been active in the Swiss market since 1995, and in just a few years has established itself as a leading mail-order photo laboratory... more
Sector:
Fashion
Logistics
A Swiss family firm which has specialised in retailing fashion for the whole family for over 60 years sells its goods from its own branches throughout Switzerland. Unaddressed direct advertising has been used for years to publicise new branch openings, and offers in more than 200 branches... more
Sector:
Furnishings
Quality checks
With branches in 44 countries and 84,000 employees, this customer is one of the major furnishing companies worldwide. The most important advertising medium (the main one) for presenting their range of products is the annual catalogue, which is delivered unaddressed every August to households selected on the basis of a prior customer analysis by postcode... more