Quality checks

Challenge:

With branches in 44 countries and 84,000 employees, this customer is one of the major furnishing companies worldwide. The most important advertising medium (the main one) for presenting their range of products is the annual catalogue, which is delivered unaddressed every August to households selected on the basis of a prior customer analysis by postcode. The primary medium is also accompanied by inserts with special campaigns and anniversary special offers, with additional support from Radio and TV advertising.

Measures:

The most important prerequisite for the distribution is ensuring on-time delivery and providing a consistently high-quality distribution service. The Direct Mail Company obtained the order for the distribution of the annual catalogue because it fulfils the quality requirements and also offers analysis tools and systems for ensuring the quality of the distribution.

Effect:

One way of checking the quality, for example, was an additional delivery followed by a survey, which confirmed the quality of the distribution.