DM Glossary

The Direct Mail Company has been active in the field of direct marketing for almost 50 years, which puts the company in the ideal position to offer a comprehensive range of services in this sector. More than four decades of valuable experience and ongoing continuing development in line with international standards have given us a wealth of in-depth expertise, which is increasingly important in enabling us to maintain our leading position in the market in the long term. The increasing importance of direct marketing over recent years has triggered changes in the emphasis of the services offered by many companies, which means that market specialists are constantly being faced with new challenges. This makes it important for professionals to gain a broad spectrum of knowledge in all aspects of direct marketing at the training stage, as well as keeping up-to-date with developments throughout their careers. In order to help with these requirements, the Direct Marketing Company wants to pass on its knowledge and experience, and has compiled its know-how into a comprehensive source of expert information.

The interactive direct marketing glossary (DM Glossary),available on CD-ROM, contains definitions and explanations of several hundred specialist terms, together with examples and work aids, in all direct marketing subject areas: marketing, communication, advertising, PR, trade fairs and events, sponsorship, marketing law, business administration and much more. With additional illustrated case studies from respected companies and practical models for use in everyday work, this tool provides a bridge between problems encountered in practice and how to solve them. It is set to become a standard reference for use by marketing specialists in their professional work, and as a valuable aid to students. The DM Glossary was produced jointly by the Direct Mail Company and the kik Business Academy, which provides training and recognised qualifications for direct marketing planners with both Swiss and FEDMA qualifications. The practical know-how of the Direct Mail Company in the direct marketing sector on the one hand, combined with the training experience contributed by their associates on the other, has given rise to a well-researched compendium in the field of direct marketing.

Website glossary

 

• All entries
• A
• C
• D
• F
• L
• M
• P
• R
• S
• T

Bitte wählen Sie einen Buchstaben aus.