Specialist publications on direct marketing
First-hand specialist expertise
We have been active in the area of direct marketing for 5 decades and have gained a lot of valuable experience in this time. We regularly share the specialist expertise we have built up during this period, together with our latest discoveries, in the form of specialist publications and reports.
Geomarketing - a new marketing dimension?
In many cases the interplay between the advertiser, or the 'advertising distributor' and the numerous possible 'advertising recipients' is so complex that it is almost impossible to design the perfect advertising that will appeal to EVERYONE. In this context, Geomarketing comes into its own in reducing wastage...
How and where can the right target group be found?
Direct Marketing is multi-facetted. It is aimed directly at a given target group and provides direct communication with the recipient - always with the aim of establishing a positive relationship. However, in order to achieve this aim to optimum effect, the right target group must be contacted.
Special Edition of Marketing & Kommunikation 4-2006 (german text)