Specialist publications on direct marketing
First-hand specialist expertise
We have been active in the area of direct marketing for 5 decades and have gained a lot of valuable experience in this time. We regularly share the specialist expertise we have built up during this period, together with our latest discoveries, in the form of specialist publications and reports.
The unstoppable development of an advertising medium
Direct marketing is better, more efficient and much more multi-facetted than could possibly be imagined from a mere definition as direct marketing aimed at specific target groups. Why else would ever increasing numbers of companies integrate direct marketing in their overall marketing concept, giving it an increasingly important role?
Special Edition of Marketing & Kommunikation 4-2005 (german text)
Consumers are delighted with product samples
Hardly any other area of direct marketing achieves such high acceptance with consumers as the distribution of product samples. But in order to achieve this effect, considerable attention must be given to the planning and logistics. This article describes what is actually involved.
Special Edition of Marketing & Kommunikation 9-2004 (german text)